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How to configure Meta Pixel (former Facebook Pixel) tracking

What is a Meta Pixel?

It is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. For more information, please visit this article in the Facebook Business Help Center.

Creating a Meta Pixel

First, if you don’t have a Meta Pixel, you need to create one. Please follow the instructions in Create and install a Facebook pixel in the Facebook Business Help Center.

Connecting your Pixel to your widget

Once you have created your Meta Pixel you can connect it to your Bokun widget.

To do so:

  • Go to Settings > Booking channels
  • Select the booking channel
  • Go to the tracking step

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  • Toggle the Facebook Pixel tracking card and insert your Facebook Pixel tracking ID

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  • Hit save

How to find your Meta Pixel ID

To find the ID that should be inserted into the field above:

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What events are being sent

Events are actions that people take on your website. For example, making a purchase or adding an item to their basket. To know more about events, you can read this article.

Currently, our tracking only sends Standard Events. You can find the full list here.

Below there is the list of the event triggers, what they are called, and what their properties mean

TriggerEvent nameProperties
A product list is viewedView contentcontent_ids: The id of the product list
content_name: The title of the product list
content_category: “Product List”
content_type: “product”
currency: The currency selected
A product calendar or product page is shownView contentcontent_ids: The id of the product
content_name: The name of the product
content_category: “Product”
content_type: “product”
currency: The currency selected
A checkout process is startedInitiateCheckoutcontent_category: “Product”
content_ids: The ids of the products in cart
contents: A more detailed breakdown of the items in the cart.
num_items: Number of items booked, including extras
currency: The currency selected
An item is added to cartAddToCartcontent_ids: The id of product added to card
content_name: The title of the product
content_category: “Product List”
content_type: “product”
contents: A more detailed breakdown of the items in the cart.
currency: The currency selected
Receipt is viewedPurchasecontent_ids: The ids of the products purchased
content_name: The title of the product
num_items: Number of items booked, including extras
content_type: “product”
contents: A more detailed breakdown of the items in the cart.
currency: The currency selected

Testing the Pixel in your widget

We recommend installing the “Facebook pixel helper” Chrome extension

After installing it, go to your widget and try to book. You should then see the events in the top right corner of your browser:

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