Learn about online travel agencies (OTAs) and how to integrate them with Bókun Marketplace
What is an OTA?
An online travel agency is a reseller that sells your products on their website for a commission. You can increase your product exposure and sales by connecting to an OTA that Bókun collaborates with. By doing so, you allow the OTA to access your inventory, availability and prices in real time.
How does Bókun connect to OTAs?
Bókun integrates with OTAs in two different ways. One way is through a live integration. The second way is through a partnership through the Bókun Marketplace.
Where can I find the OTAs that Bókun integrates with?
To see a complete list, select Sales tools > OTAs on the side navigation.
What OTAs have a live integration with Bókun?
The three OTAs at the top of the list; Viator, GYG and Expedia local expert, offer a live integration service. A live integration is a direct connection to a sales channel. When a traveler is looking at your products on an OTAs' website, such as Viator.com, Viator will be displaying availability directly from your Bókun account. When a booking is created on their website, the booking information will be delivered straight to your Bókun account, updating the availability of all your connected channels, automatically.
Note: You need to sign up with these OTAs directly on their website and set up your products with them before being able to connect Bókun to them.
How do I know if an OTA live integration is active?
OTA integrations can have two statuses, Contract pending and Active. You can check the status of each integration under Sales tools > OTAs.
Active appears when a live integration has been established and the OTA has performed an availability check
Contract pending appears after sell through this channel has been clicked but the live integration hasn't been established
What OTAs do I connect through the Marketplace?
The other OTAs we collaborate with are like regular sellers on the marketplace. You can see the complete list of OTAs below on the OTAs page in Bókun.
How do I connect with a Marketplace OTAs?
You can connect with the OTAs by clicking on the name of the OTA that you want to connect with and select Add as reseller.
Another way to connect is by finding them on Marketplace, they appear at the top of the list and have a Yellow OTA tag:
To propose a contract with OTAs via Marketplace, simply click on Add as reseller and send them a contract proposal.
Please note: In order to connect to OTAs via Marketplace, you need to make sure you have set up your contract terms.
If you need any further information on how to send contract proposals via Marketplace, you can check out our step-by-step guide and scroll down to How to set up a seller contract.
What prices should I set up with the OTA?
The prices you set up in the contract terms with OTA should be your retail prices. The prices you give to the OTA are the prices that will appear to the traveler on the OTAs website.